How to stand out and build trust with home buyers

Being a real estate agent in Sydney is a a tough gig! The housing market is constantly changing, demand for homes is at an all time high and there are lots and lots of agents working hard to match clients with their dream home.

So how do you stand out from the competition so that potential clients can find you and benefit from your amazing service and expertise?

Whether you’re part of a larger team, or a solo agent, creating a personal brand is a great way to build trust online. Before people have even met you, they can get to know you online, see a little of how you work, and learn from your knowledge and experience.

Posting selfies certainly has a place on social media - many people love to see candid and on-the-spot highlights of your day.

But professional photos can elevate your brand and help you stand out as the expert. Your audience can tell that you are a professional, that you care about details and quality, and that you want to provide them with a great experience online. And by learning all that from seeing your brand photos, they are then assured that you’ll embody all those values when they work with you in person.

Natural headshots for a team of real estate agents

At this recent photoshoot the team from Redbank Estate Agents, we were walking around the neighbourbood where Rosie is the top seller, and I can’t tell you how many people stopped her to say hello, to ask what she’s up to and just have a chat. This was all because she has spent the last few years consistently showing up online, on social media and in person. People know her face, they feel they know HER and they refer her. That’s the power of personal branding.

14 ways to use your new real estate agent brand photos.

1. Update the ‘About Me’ or ‘Our Team’ pages on your website

2. Update your social media profile photos

3. Add a headshot to your email signature

4. Use your brand photos in social media posts

5. Use a brand photo as the cover to a BTS reel

(scroll down for more marketing ideas…)

Natural real estate headshots in a beautiful home

14 ways to use your new real estate agent brand photos continued….

6. Do an introduction (or re-introduction) post on LinkedIn

7. Use your new brand photos in your Substack newsletter

8. Update your headshots across your property portals

9. Design a new business card featuring your new photos

10. Add your photos to your real estate signs

11. Use your brand photos in blog posts to help boost your SEO

12. Create, or update your media kit

13. Use your photos at networking and speaking events

14. Add them to your flyers, letterbox drops and other marketing materials

If you’re a real estate agent here in the Haweksbury, or anywhere in Sydney, invest in your personal brand to help you build trust with potential clients, deepen the connections you have with existing ones, and stand out as the expert in your area.

Get in touch to plan your next brand photoshoot