Being a real estate agent in Sydney is a a tough gig! So how do you stand out from the competition so that potential clients can find you and benefit from your amazing service and expertise?

Creating a personal brand is a great way to build trust online. Before people have even met you, they can get to know you online, see a little of how you work, and learn from your knowledge and experience. Professional photos can elevate your brand and help you stand out as the expert.

Choosing a business coach or a life coach is a very personal thing, so it’s important that I feel personally connected to them right from the get-go. Photos help me do just that, which will then encourage me to book that discover call, which will then help me decide if we’re going to be a good fit working together. So what type of brand photos are best for business coaches?

Brand photos are your opportunity to convey a visual story to your audience. But there’s no point telling a story if there’s nothing unique to say. Generic photos are a dime a dozen, they fill a space but they don’t really say anything. People want to know what sets you apart and if your photos don’t do that, they may be letting you down. Here are my tips for how to get the most out of your brand photos.

Creating personal branding photos for your business might seem daunting, but Sydney photographer Janelle Keys shows how she strategically plans out each photoshoot to ensure you get the content you need - even if you have a broken leg! With photography tricks like posing, cropping, framing and composition, she was able to create much needed brand photos for a Sydney interior design team, while making sure everyone had fun along the way.

For product-based businesses, the images of your products are of the highest importance. They are what you lead with to entice and inform your audience, and ultimately sell your product. Even though taking a photo of an item is readily accessible these days, there is a variety of styles and strategies that we can implement to highlight your products, to help them translate to your potential customers and to make sure they are the hero on your website and socials.

Professional business headshots are one of the essential marketing tools in your brand identity toolkit. Even if you’re not quite ready for a full personal branding photoshoot, I always recommend starting out with one or two professional headshots. Here are my top tips for what to wear for your next headshot photos.

This brand photoshoot was they first time I had hired and paid for another photographer to take my photos. Usually, I take photos myself with my tripod, or have my kids do it, but I knew I needed it done properly by another professional, so called on a very talented colleague. And I’m so glad I did! Here are my takeaways from creating my own brand photos, and I hope these tips help you.

What if it’s time to update your photos and you’re pregnant? You could wait until baby is born and then try and schedule in a photoshoot around a newborn. But during that year, you might need to ramp up promotions to sustain you on maternity leave and the extra content would be super valuable. Or you could do a photoshoot in the early stages of pregnancy to build up your content library but, if these photos appear on your website or marketing materials for the coming years, you probably don’t want to appear perpetually pregnant! So what do you do??

Over the life of your business, some of these times we can prepare for, like the starting of a new business, and others arise and require us to response to, but in both circumstances, you get to be in control of how your brand speaks to it’s audience and potential customers.

Standing out in business is tough, and finding the right people to work with can be even tougher. A well-organised photoshoot with a specialised personal branding photographer will arm you with a library of content that supports your business goals and elevates your brand to the next level.

With the Sydney property market always changing, families are looking for trusted and reliable real estate agents to help guide them into their forever home. But, as a Sydney real estate agent, how do you get visible and communicate all the ways you can help people navigate the property market? One way is to build your personal brand and create quality content that highlights your professionalism, gives your audience and idea what it’s like to work with you, and to build genuine trust.

A Luxe Branding photoshoot is your opportunity to create a whole year’s worth of content in just ONE DAY. Held on site at a luxury location, Luxe Branding photoshoots give us ample time to get multiple different looks and scenes.

With so many working from home these days, I’ve been asked the question, “I want branding photos, but my work space at home is not presentable. What can we do?!”. This is a fun and strategic problem to solve!

Professional branding photos are great for all types of businesses and brands. Some service type industries or entrepreneurs may lend themselves more naturally to brand images, but definitely not to the exclusion of product based businesses, and I will tell you why. But first, have you ever heard this thought: “Why do I need personal branding photos? It’s about the product, not me!”

So, you’ve invested in your business with a personal branding photoshoot and now you have a library of content at your fingertips. Now what? The best thing to do for your business is to start using your photos and put them towork for you. Here’s a few first steps to get you started….