Types of Product Photos for Your Online Business

For product-based businesses, the images of your products are of the highest importance. They are what you lead with to entice and inform your audience, and ultimately sell your product. Even though taking a photo of an item is readily accessible these days, there is a variety of styles and strategies that we can implement to highlight your products, to help them translate to your potential customers and to make sure they are the hero on your website and socials.

Below are three types of product photos we will get an every product photo shoot, and just how they will equip and improve your ability to tell the story of your product to your audience.

Isolated Product Photos

These are clear, clean images of your product on a white background. Stripped back of any ‘noise’ or accessories, these images are best suited to be the cover shot for your online store. Isolated product photos ensure that people can see a clear, unobstructed image of what they’re purchasing. And if your product has some unique detailing, professional photos have the quality to zoom in and highlight these as an added feature.

Styled Product Photos

Styled product photos allow people to see the product in an everyday environment, such as on a countertop or table. Depending on the product you sell these positions will change, but wherever is natural for your product. Whether that is inside or outside, in a home or an office, wherever is best suited to support your audience to imagine the product in their lives. These images will often have a touch of other elements in the photo, nothing that will overshadow the hero product, but to complement it such as greenery, a pen, a candle. The variety is broad and specific to each product, but styled product photos help to catch attention and as such are great to use throughout your website and on social media.

Lifestyle Product Photos

Incorporating a human element to your product photo shoot is the perfect way to connect it to people. Having a hand, ear or whole person using the product helps people to relate to the product and understand how it would fit into their lives. Further, it helps to give sizing context so your audience are well-informed about the relative size of your product.

These three types of product photos shouldn’t stand alone. They are complementary styles that all together build your brand and tell the story of your hero - your product. Each serves a different purpose and will help customers in a unique way. So even if there is one style you tend to prefer, we will capture all three in your product photography shoot to best equip you for your marketing needs moving forward.

If you’re ready to launch or refresh your product, get in touch with me via the button below and let’s talk about your custom product photoshoot.