Being a real estate agent in Sydney is a a tough gig! So how do you stand out from the competition so that potential clients can find you and benefit from your amazing service and expertise?

Creating a personal brand is a great way to build trust online. Before people have even met you, they can get to know you online, see a little of how you work, and learn from your knowledge and experience. Professional photos can elevate your brand and help you stand out as the expert.

Small business owners all around the world are constantly faced with obstacles and setbacks that threaten to have them throw their hands in the air and quit. So what does it take to keep going despite failure, constant rejection and even bankruptcy? These quotes by Walt and stories from his life also included in my book, ‘The Courage to Pursue’.

Do not wear too many hats for too long. What I mean is, don't try and do it all on your own. I understand that when we commence our businesses we are trying to do it as cheaply as possible. Whilst this works for a short period of time, I cannot stress enough how important it is to have people in your corner, in your village, who are experts at what they do and handle the parts of your business you don't need to be spending time on.

Add a touch of magic and inspiration to your business journey with these Disney movie quotes that also feature in my book, The Courage To Pursue: Business lessons and encouragement for entrepreneurs, inspired by Walt and his magical kingdom.

Choosing a business coach or a life coach is a very personal thing, so it’s important that I feel personally connected to them right from the get-go. Photos help me do just that, which will then encourage me to book that discover call, which will then help me decide if we’re going to be a good fit working together. So what type of brand photos are best for business coaches?

If you’re a solopreneur like me, a new business starting out, or you’re wanting to make more local, like-minded connections, then a business networking group might be just the place you’re looking for.

I love collaborating and doing business alongside other women - without great connections, small business can be lonely, discouraging and overwhelming.

Here are a few suggestions of networking groups in Western Sydney.

If you’re planning on using the 2025 Pantone Color of the Year Mocha Mousse in your new brand indentity color palette, be sure to keep accessibility in mind. People with low or impaired vision may not be able to read your marketing message if this color is used poorly. Here are my tips for using the 2025 Pantone Colour of the Year with accessibility in mind.

Having a brand photoshoot at home may sound stressful, but it doesn’t have to be, especially when it might be the most suitable option for small businesses with budget constraints. I’m here to help and to let you know how to get the best possible photos in any space. Read my top tips about having a successful brand photoshoot in your home…

Brand photos are your opportunity to convey a visual story to your audience. But there’s no point telling a story if there’s nothing unique to say. Generic photos are a dime a dozen, they fill a space but they don’t really say anything. People want to know what sets you apart and if your photos don’t do that, they may be letting you down. Here are my tips for how to get the most out of your brand photos.

Starting a small business is an intense and exciting time. Whether it’s a physical product or a service you are offering, at some point every idea needs to leave the proverbial page and take the necessary steps towards getting in front of an audience if they’re to turn into a successful small business. This NSW Small Business Month (or anytime for that matter), these seven tips will help set you up for success in the world of small business.

Starting a business can be daunting. One of the comforting and empowering things about doing business today is the wealth of information that's available, and the legacy of many business women that have gone before us with wisdom to share. Click through to read startup advice from my brand photography clients...

Have you ever made a purchase from a small business? If so, at least two things may have happened. One, the owner did a happy dance! Unlike giant mega corporations that probably don’t notice our individual purchases, each and every transaction is noticeable and appreciated by small business owners. And two, you may have (hopefully) experienced some personalised customer service. If you’re looking to support a small business, here are seven low cost ways to help give a big impact!

There is a lot of support out there for business owners in many different forms so don't be afraid to ask for help. Develop a network of like minded supporters around you and take opportunities to learn new skills. And be kind to yourself. Being a business owner is hard work!

When searching for a good brand photo shoot location in Sydney, you’re bound to get inundated with a lot of options. In this blog, I want to focus on one dedicated location for hire, Belle Heath Estate - a favourite of mine, and I think you’ll see why…

You are building an amazing brand. What you have to offer will benefit so many people out there – but first they need to meet you! Growing your visibility is a key step in growing your brand and ultimately, sales and profit. Thanks to the digital nature of today’s society, there is so much we can do to get in front of potential customers, and a lot of it is free or affordable.

A huge highlight for me is when the woman I am supporting reaches out and says how I've reduced their stress levels and they no longer feel overwhelmed. I feel a range of emotions when this happens! I'm so elated for them, I'm proud they took the step to reach out for help and proud of myself for making that difference in their life.

As a photographer for over 12 years now, and talking to many women about increasing their visibility online, I get asked a tonne of questions about brand photography so I thought I’d share a few of them with you here in the hope that it answers some of your questions too!

A Content Bucket is that handy and convenient place you reach into when you need photo content to market your business. It’s full of all types of brand photos. If your content bucket is kept full, current and relevant, it’s much easier to promote your business when the inspiration strikes.

You don’t have to be on call 24/7 if you run your own business. Have good boundaries and make them clear, so when you are present you can work efficiently.

In this digital world, people initially look to the internet and social media for information, so it’s essential that visual communication is intentionally designed to allow as many people as possible the basic right to access that information. With 1 in 6 people in Australia living with a disability*, it’s so important (in fact it’s a legal requirement) to make sure everyone has access to information, products and services.