When is a Good Time to Get Brand Photos?
Over the life of your business, you’ll no doubt encounter many different stages. Let’s think about five of the seasons and where the value lies in a personal branding photoshoot. Some of these times we can prepare for, like the starting of a new business, and others arise and require us to response to, but in both circumstances, you get to be in control of how your brand speaks to it’s audience and potential customers. You curate the story of your brand, and I am here to guide and support you through that as your business evolves and succeeds in sending out it’s message.
Launching a New Business
First impressions are known to matter. When entering the marketplace, you want to put your best business foot forward. In these early days, the photos you use are a large part of what people have to judge you off. Are you professional? Are you trustworthy? Are you fun, reliable or an expert in the field? Depending on your business, the desirable values will vary but what doesn’t change is the need for high-quality curated images that tell the story you want your customers to hear. Launch with intention and forethought by setting yourself up with content to see you through the first months of business, so that you don’t appear and then have nothing to say. Early, regular messaging is a great way to build engagement and an audience so by setting yourself up first with content at a personal branding photoshoot you’ll enter the business space with confidence and a voice.
Pivoting Your Existing Business
Many of us are keenly aware with the pivots often needed in business. In recent years due to the impact of viruses, stay at home orders, or even the climb in interest rates causing many to add a side hustle to their week, when you change or add to your products or services, it’s important to communicate that clearly with your customers. It’s always important to keep your audience up-to-date with what you’re offering, so they know when they can get on board. Whether there be a need to incorporate lifestyle product photos because you’ve added a new line of products, or update your branding photos to show you engaging in a new craft or creative avenue, these images are a great way to convey to your customer the journey that your brand is on so that they can also come along for the ride.
Rebranding Your Business
It’s not at all uncommon in business to feel the need for something ‘fresh’. It may be that you’re wanting to tweak your brand colours, or relaunch under a whole new name. Personal branding photos go hand-in-hand with a new marketing strategy. When you incorporate touches from your branding in your photos, it shows consistency, an eye-for detail (which is often a really good sign to a customer that you’ll be the right fit for their job) and a level of professionalism and care for your own brand. For example, when my client Debbie rebranded, her new logo pictured a paper aeroplane so, you guessed it, so did her photo shoot. Debbie works with kids so this kind of fun element incorporated goes a long way to speak to the parents she’s engaging with and helps her to stand out in amongst the crowd.
Building Your Website
More than just looking the part, your website is where you’ll be having ‘conversations’ with your customers before you even know you’re having them! The images you use on your website require a lot of thought and planning, not purely just for content and colour scheme, but down to orientation and the ability to crop images to suit the space as required. I offer the service of building your website myself, and I’m also happy to work alongside the designer you’ve already chosen to make sure we get the best end result. Portrait, landscape, wide angle, I won’t bore you with all the details now, but as we plan for and execute your personal branding photoshoot, I will guide you through these step-by-step.
If You've had the Same Profile Photo for 12 Months or More
Guilty! Here I am, practicing what I preach. Not only does posting an updated profile picture work in re-engaging your audience, but it also updates the reflection of you that is the face of your brand. People who will come to meet with you to guide them along their customer journey will feel that you’re authentic and connect better if the photo you lead with actually looks like you. I know sometimes it can be daunting to post yourself, but believe it or not it adds trust, a key factor in securing business. A brand photo shoot is the perfect way to get updated headshots of you and I often find that as much as people are hesitant at first, the confidence it builds is worthwhile.
Ultimately, brand photos are here to suit and empower YOUR business. So whatever the season of need, we will rise to meet that occasion with professional, high quality lifestyle images that equip you to elevate yourself into the next level of business that awaits you.