With so many working from home these days, I’ve been asked the question, “I want branding photos, but my work space at home is not presentable. What can we do?!”. This is a fun and strategic problem to solve!

“I have so many highlights! I just enjoy seeing my clients happy with their treatments and products that are recommended. I'm very happy to be able to employee local young women and train them well in an industry that is amazing. Most of all, I get to meet and talk to the most amazing inspirational woman from all walks of life every day.”

Professional branding photos are great for all types of businesses and brands. Some service type industries or entrepreneurs may lend themselves more naturally to brand images, but definitely not to the exclusion of product based businesses, and I will tell you why. But first, have you ever heard this thought: “Why do I need personal branding photos? It’s about the product, not me!”

“Every year brings new challenges, whether that’s from external pressures such as floods, fires; or internal pressures such as recruitment challenges, financial issues or staff turnover. I have learnt you need to be bigger on the inside than anything happening on the outside. This makes you resilient and a problem solver. I see all problems as opportunities to pivot and improve, no matter how I feel.”

So, you’ve invested in your business with a personal branding photoshoot and now you have a library of content at your fingertips. Now what? The best thing to do for your business is to start using your photos and put them towork for you. Here’s a few first steps to get you started….

The social media space is noisy and crowded and it’s not yours. You’re playing in someone elses’ backyard and they can tell you to pack up and go home anytime they want to. Algorithms change (constantly!), platforms go down, and accounts are hacked or shut down. You put a lot of blood, sweat and tears into building your business and you deserve to be in control.